Point of Sale
The location, usually within a retail outlet, where the customer decides whether to make a purchase.
[a.k.a.] POS ...
Point of Sale (POS) terminal:
A small device that allows you to slide the credit card through to make a charge. This is what most retail stores have. It is fast, easy and accurate to make a charge on a customer's credit card within seconds.
point of sale - where sales transaction takes place, usually electronic purchase
possession utility
the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely ...
POS: point of sale; marketing communication activity, for example sales promotions, displays, videos, leaflets, posters, etc., which appears in retail outlets at the place where the product is displayed and sold.
Electronic Funds Transfer at Point of Sale. Ego States a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, ...
Point of Sale POS is a generic term used to describe all information that is recorded at the time a product is sold, and it typically includes the location of the sale, price point, SKU, etc. Synonym: More.
Electronic Funds Transfer at Point of Sale - a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
EFT-POS (Electronic Funds Transfer at the Point-of-Sale) The automatic transfer of funds, using a debit card at a retail point of sale, from a consumer's demand deposit account to the retailer's account.
Supplementary media - Non-mass media vehicles such as point of sale advertising.
T
Tagline - Short, memorable advertising phrase designed to keep an advertiser's message in the consumers mind. Essentially a slogan.
display A special exhibit of a product or service at the point of sale, generally over and above standard shelf stocking. Simply books place on display over specific subject areas.
“Below the line' is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
POS Point of Sale. A cash register.
Positioning Marketing efforts aimed at defining a product or company in the consumer's mind.
Product Life Cycle The five stages of a product's life include:
1.
POS Point of Sale. A cash register. Postal pre-sort Sorting outgoing letters in a special way to take advantage of postal discounts. Predictive Model A model which predicts the response to a promotion.
 See also: Point, Marketing, Market, Sale, Consumer
  
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