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POP

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POP
[1] Location where payment for goods or services takes place where the purchaser and seller are both present.
[2] Promotional piece placed where the product is actually sold.

 


POP Display See Point-of-Purchase Display.
Positioning Enables a retailer to devise its strategy in a way that projects an image relative to its retail category and its competitors, and elicits consumer responses to that image.

POP/POP3 - (Post Office Protocol) - A mail protocol that leaves the user?s email on the server until he or she connects to the server and downloads it to the local machine.

POP (point of presence) ; POP is a service provider's location for connecting to users. Generally, POPs refer to the location where people can dial into the provider's host computer.

POP - abbrev. Point of Purchase.

Population - in marketing research, the total group that a researcher wishes to study; also called the Universe.

Point of purchase (POP) displays are specially designed materials intended for placement in retail stores.

Point-of-Purchase (POP) displays - Promotional piece typically placed in an area of a retail store where payment is made.

For a modest monthly fee, even the least expensive POP account (dial-up) comes with an e-mail address - and often, even a small space for a web page or two. So it is not really necessary to subscribe to a free e-mail address.

Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.

Post Office Protocol (POP)
A rotocol used by email clients to retrieve e-mail from a mail server. Most email clients use the POP protocol, although some can use the newer IMAP (Internet Message Access Protocol).
Postmaster ...

Desktop software that synchronises with a mail server periodically (imap) or on demand (POP) to give a convenient way to access mail and administer email with an enhanced set of tools.

From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase (POP) marketing efforts that cannot be aimed at the decision maker.

The resources in the demilitarized zone are typically Web servers and are often outsourced by the organization to an Internet Service Provider which locates the DMZ at the ISP's point of presence (POP).

See also: Product, Place, Free, Sales, Market

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