POP Display See Point-of-Purchase Display.
Positioning Enables a retailer to devise its strategy in a way that projects an image relative to its retail category and its competitors, and elicits consumer responses to that image.
: Point of Purchase. This is the actual place where customers shell out their cash, such as at a store, from a catalog, or from a salesperson. Also known as POS (Point of Sale).
POP/POP3 - (Post Office Protocol) - A mail protocol that leaves the user?s email on the server until he or she connects to the server and downloads it to the local machine.
(point of presence) ; is a service provider's location for connecting to users. Generally, POPs refer to the location where people can dial into the provider's host computer.
Point of Presence. POP is a service provider's location for connecting to users. Usually, POPs refer to the location where people can dial into the provider's host computer.
- abbrev. Point of Purchase.
ulation - in marketing research, the total group that a researcher wishes to study; also called the Universe.
Point-of-Purchase (POP) displays Advertising display material located at the retail store, usually placed in an area where payment is made, such as a check-out counter.
For the smaller business, you probably don't need (Post Office Protocol) e-mail boxes on your Web hosting site. The e-mail box you have with your local access ISP is probably enough.
Consumer products companies will often use in-store marketing tools like POP (point of purchase) materials and display units. Use effective marketing tools consistently as you will need to constantly attract new customers.
From the point of view of the marketer, this introduces some problems since the purchaser can be targeted by point-of-purchase () marketing efforts that cannot be aimed at the decision maker.
See also: Company, Service, Services, Place, Need