Population:
The entire set of subjects that an experiment is attempting to identify.
Population - The number of people who live in any given area including a neighborhood, city, State, country, etc.
population characteristics
variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented
portfolio tests ...
Population (Pop)
The total number of people in a country or region or any geographic area or political subdivision.
Pre-coded Questions
See Closed End Questions ...
Populations can be subdivided into groups who members share similar hobbies, opinions, and activities. Americans have two lifestyles-the one they are in and the one they strive to be in, which is usually better than their current situation.
Population changes also have a direct impact on all organisations. Changes in the structure of a population will effect the supply and demand of goods and services within an economy.
population The totality of cases that conforms to some designated specifications.
positioning (see product positioning)
potential market Set of users who profess some level of interest in a designed market offer. (Kotler) ...
Total Population - These characteristics take a very broad view of the population as a whole in terms of size (e.g., number of people, number of businesses) and location (e.g., geographic region).
Census of Population Supplies a wide range of demographic data for all U.S. cities and surrounding vicinities. Data are organized on a geographic basis.
Is the sample, population or value from which percentages are derived in a survey report.
Bleed
In print media ? to extend the illustration or copy to the edge of the page so there is no white border.
A group of the population which has similar product or service requirements
Segmentation
The process of splitting the consumer into definable target groups ...
Universe - The population chosen for research study. Universe estimates are the estimated number of actual households or people from which the sample will be taken and to which data from the sample will be projected.
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Per Capita Income average income per person in a population. Per Diem Expense Plan the payment of travel and accommodation expenses to a salesperson at a fixed daily rate. Perceived Risk see Risk.
to evaluate the effectiveness of a campaign, the conversion rate highlights the number of people that responded to a message and went on to become converts, either as purchasers, or registrants, or attendees, as a percentage of the total population ...
Category development index (CDI) A comparison of the percent of sales of a product category in a market, to the percent of population in that market.
Demographics Statisitcs that describe characteristics of a population (e.g., sex, race, age, geographic location) Differentiation Identification, definition, and communication of a product's uniqure selling proposition or USP.
Awareness The percentage of population or target market who are aware of the existence of a given brand or company.
Above all, the farmers tilled the soil that provided harvests to feed the population. and the land gave yet more. the extraction of stone, gravel, clay and lime from rocky outcrops, quarries, opencast and underground mines.
rap music often appeals to a segment within the population that seeks to distinguish itself from the mainstream population). Thus, sneaker manufacturers are eager to have their products worn by admired athletes.
While ad blocking has existed for several years, it is still estimated to be used by a relatively small percentage of the online population.
Distribute the survey to different sectors of the population. Take it to a college campus to find out about university student preferences. Distribute it to random passersby in a large city and in a suburban area.
A measure of the relationship of a specific category's sales to population in a specific geographic area. The CDI is derived by dividing an area's percent of total U.S. sales by that area's percent of population.
Segmentation - Process of dividing the population into target-groups by household criterion for preparation of mailing lists and direct mail advertising.
Demographic Segmentation - the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix; sometimes called State-of-Being Segmentation. See Segmentation Bases.
The population segment (demographic group) identified as the most appropriate audience for a particular advertising campaign. That is, the audience the advertiser would most like to reach with a message, the brand, product or service offered.
Demographics - Information regarding the size and characteristics of a particular population of people of interest to advertisers Such as their age, sex, income, education, size of household, ownership of home, etc.
the study of, or information about, people's lifestyles, habits, population movements, spending, age, social grade, employment, etc, in terms of the consuming and buying public, ...
Sampling process: defining the target population for a market research study; finding a means of access to that population, and selecting the individuals to be surveyed within that population.
A sampling method in which the population of interest is divided according to a common characteristic or attribute and a probability sampling is then conducted within each group
Strengths ...
Demographics - Selected characteristics of a population, such as ethnicity, income, and education that define a particular consumer population.
MIDDLE AMERICA - The moderate, middle-class segment of the U.S. population that comprises the largest consumer group.
MOCKUP - A scale-dimensional display model used in planning.
NATIONAL - A commercial running throughout the country.
In 2005, 12% of the US (online) population had heard of RSS feeds and 4% acknowledged they consume RSS feeds. In reality, 27% of users use RSS feeds (i.e. MyMSN, My Yahoo, etc.) but are unaware of it.
Information describing and segmenting a population in terms of age, sex, income and so on, which can be used to target marketing campaigns.
The particular segment of a total population which is considered to be a prospective consumer of goods or services.
Unique Selling Position (USP) ...
Demographics: It is the science of population statistics which is essential to market research and campaign planning.
Demographics: The term that refers to specific information about a population or a target market. Demographics include information such as age, sex, geographic location, and size of the group.
Acquisition Rate (AR): The key metric to evaluate the quality of leads and the effectiveness of a sales process, reflecting the percentage of people acquired as customers from leads out of the total population exposed to the acquisition effort.
[edit] Universe The term "universe" in the world of advertising means the total population of the target audience. [edit] URL used interchangeably with web address. Acronym stands for Uniform Resource Locator.
Demographics: Social and economic information about human populations including age, sex, income, education, type of residence, ownership of cars, etc.
Definition: A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
A Classification Of Residential Neighbourhoods: a database which divides up the entire population of the UK in terms of the type of housing in which they live.
Added value ...
Coverage ; the percentage of a population group covered by the Internet.
ethnic media - Media which attract population subsegments characterized by shared race or language - black radio, Spanish TV, etc.
As an example, if you are selling expensive vacations, you will get a higher conversion rate if you advertise in areas where the population is wealthy and so you might be prepared to pay $5 a click in Manhattan and only $1 a click in Idaho.
Decrease: The decrease except target indicates the audience rate of an aimed population touched by a communication with regard to the realized total audience.
5% of population), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%). Thus innovators are more likely to adopt a new product earlier than the early majority etc.
Marketing that specifically addresses minority groups (not necessarily visible minorities) within a larger population.
Contributed by: MarcommWise Staff ...
Even if this is a problem, you should find print media that serve each college community by visiting the campus and stores in the area. There might be small, specialty publications that target student populations and provide space for advertisers.
Stratified selection - An equally measured statistical sample representing all the categories a population has been divided into.
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Demographics Statistical data or characteristics which define segments of a population.
key metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of people converted into buyers (or subscribers, or whatever action is desired) out of the total population ...
Forgetting that the purpose of qualitative research is to understand attitudes and not to measure them, researchers make misleading generalizations using sample sizes too small to be representative of the wider population.
 See also: Market, Marketing, Product, Service, Consumer
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