in marketing research, the total group that a researcher wishes to study; also called the Universe.
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Population - The number of people who live in any given area including a neighborhood, city, State, country, etc.
Population Pyramid: The graphic representation of a population's age-sex composition. It is a bar graph with the population divided into ages or age groups, represented from the youngest at the bottom to the oldest at the top, with males on the left and females on the right (or vice versa).
Target population. Set of people, products, firms, markets, etc., that contain the information that is of interest to the researcher.
Telephone surveys. Survey that involves phoning a sample of respondents drawn from an eligible population and asking them a series of questions.
Population changes also have a direct impact on all organisations. Changes in the structure of a population will effect the supply and demand of goods and services within an economy.
~s can be subdivided into groups who members share similar hobbies, opinions, and activities. Americans have two lifestyles-the one they are in and the one they strive to be in, which is usually better than their current situation.
The total number of people in a country or region or any geographic area.
The total number of people to which the sample has been projected.
~ The totality of cases that conforms to some designated specifications.
positioning (see product positioning)
potential market Set of users who profess some level of interest in a designed market offer. (Kotler) ...
Target ~ is synonymous with target audience or target market. The term pertains to the types of consumers businesses focus on when advertising or marketing their products or services. A… Read More
How to Position a Tagline in a Logo ...
Census of ~ Supplies a wide range of demographic data for all U.S. cities and surrounding vicinities. Data are organized on a geographic basis.
Is the sample, ~ or value from which percentages are derived in a survey report.
In print media ? to extend the illustration or copy to the edge of the page so there is no white border.
A group of the ~ which has similar product or service requirements
The process of splitting the consumer into definable target groups ...
Universe - The ~ chosen for research study. Universe estimates are the estimated number of actual households or people from which the sample will be taken and to which data from the sample will be projected.
The percentage of a ~ group covered by the Internet.
An automated, computerized algorithm hosted by search engines that browses the web. The programs create a copy of each webpage for future indexing by the search engines ...
Category development index (CDI) A comparison of the percent of sales of a product category in a market, to the percent of ~ in that market.
Demographics Statisitcs that describe characteristics of a ~ (e.g., sex, race, age, geographic location) Differentiation Identification, definition, and communication of a product's uniqure selling proposition or USP. See "Uniqure Selling Proposition".
The number or percentage of a ~ group (demographic) exposed to a media schedule within a given period of time in a specified geographic area.
Readers per copy (RPC) ...
Quantitative Marketing Research- Research used to statistically estimate the view points of a ~ providing estimates of percentages or averages. This research usually employs large samples and takes small amounts of a respondent's time.
Nevertheless, the ban on casino advertising is being disputed at the World Trade Organization by the tiny Carribean nation of Antigua and Barbuda where over 5% of the ~ is employed by the online gaming industry.
Awareness The percentage of ~ or target market who are aware of the existence of a given brand or company.
Through its tourism, the city has grown in size and of course with the increasing amount of residents, businesses have opened to accommodate the growing ~ as well as servicing the tourism industry as well as capitalizing on the local tourist attractions.
Specialized research firms develop ongoing commercial databases, which contain information on ~ traits, the business environment, economic forecasts, industry and companies performance, and other items. The research firms sell access to their databases to clients.
rap music often appeals to a segment within the ~ that seeks to distinguish itself from the mainstream ~). Thus, sneaker manufacturers are eager to have their products worn by admired athletes.
While ad blocking has existed for several years, it is still estimated to be used by a relatively small percentage of the online ~.
A measure of the relationship of a specific category's sales to ~ in a specific geographic area. The CDI is derived by dividing an area's percent of total U.S. sales by that area's percent of ~. Comparing BDI and CDI can be helpful in gauging brand or category potential.
Segmentation - Process of dividing the ~ into target-groups by household criterion for preparation of mailing lists and direct mail advertising.
Demographics: Specific ~s broken down by commonly shared characterisitics such as age, sex, income, education, household size, home ownership status and more for the purpose of allowing marketers to study the trends of a desired audience.
Demographic Segmentation - the division of the heterogeneous ~ of a country into relatively homogeneous groups on the basis of variables within the ~ mix; sometimes called State-of-Being Segmentation.
See Segmentation Bases.
~ is making one-size-fits-all, brand-building marketing more difficult. At the same time, consumers are becoming more sophisticated. Digital video recorders are making it possible for consumers to skip commercials. Telemarketing calls can be screened.
Demographics - Information regarding the size and characteristics of a particular ~ of people of interest to advertisers Such as their age, sex, income, education, size of household, ownership of home, etc.
Information describing and segmenting a ~ in terms of age, sex, income and so on, which can be used to target marketing campaigns.
The process of getting the goods from the manufacturer or supplier to the user.
Sampling process: defining the target ~ for a market research study; finding a means of access to that ~, and selecting the individuals to be surveyed within that ~.
A sampling method in which the ~ of interest is divided according to a common characteristic or attribute and a probability sampling is then conducted within each group
ethnic media - Media which attract ~ subsegments characterized by shared race or language - black radio, Spanish TV, etc.
evaluative criteria - The dimensions or attributes of a product or service that are used to compare different alternatives.
Demographics: Social and economic information about human ~s including age, sex, income, education, type of residence, ownership of cars, etc.
Die-cutting: Using a formed, metal-edged die to precision cut, or to cut shapes into a piece of paper.
Sampling Principle - the idea that a small number of randomly chosen units (the sample) of a total ~ (the universe) will tend to have the same characteristics, and in the same proportion, as the ~ as a whole.
A statistical study of the human ~ and its breakdown into social groups defined by income, job and lifestyle. Used throughout marketing but most prominently in research/planning and DM.
The particular segment of a total ~ which is considered to be a prospective consumer of goods or services.
Unique Selling Position (USP) ...
Definition: A method of advertising research that emphasizes measurement of incidence of consumer trends within a ~.
Nonprofit Research Methods: Quantitative or Qualitative? - Qualitative vs Q...
Choosing Between Qualitative and Quantitative Methods ...
Common characteristics used for ~ or audience segmentation, such as age, gender, household income, etc.
Digital signatures ...
Acquisition Rate (AR): The key metric to evaluate the quality of leads and the effectiveness of a sales process, reflecting the percentage of people acquired as customers from leads out of the total ~ exposed to the acquisition effort.
Demographics : Demographics is data about the size and characteristics of a ~ or audience (for example, gender, age group, income group, purchasing history, personal preferences, and so forth).
To familiarize participants with various sampling methods that seek to fairly represent the ~ of interest. Sampling methods can be broadly categorized into probability sampling and non-probability sampling.
As an example, if you are selling expensive vacations, you will get a higher conversion rate if you advertise in areas where the ~ is wealthy and so you might be prepared to pay $5 a click in Manhattan and only $1 a click in Idaho.
5% of ~), early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%). Thus innovators are more likely to adopt a new product earlier than the early majority etc. This has implications for target marketing with new products.
An estimate of the size of an audience expressed as one percent of the total ~.
The unduplicated percent of a potential audience exposed to advertising one or more times during a given period.
Even if this is a problem, you should find print media that serve each college community by visiting the campus and stores in the area. There might be small, specialty publications that target student ~s and provide space for advertisers.
It is commonly known that it is important to see your dental provider at least twice a year for a healthy smile. However, studies show that 30% of ~ avoids the dentist due to fear - fear that the experience will be unpleasant, painful, or distressing.
Private health insurance - plans marketed by the private health insurance industry - currently dominates the U.S. health care landscape, with approximately two-thirds of the non-elderly ~ covered by private health insurance.
The practice of PR is used to build rapport with the various (vested) publics a company, individual, or organization may have (employees, customers, stockholders, voters, competitors, or the general ~).
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Demographics Statistical data or characteristics which define segments of a ~.
Conversion Rate - The key metric to evaluate the effectiveness of a conversion effort (accepting a free gift, setting an appointment), reflecting the percentage of people converted into buyers (or subscribers, or whatever action is desired) out of the total ~ exposed to the conversion ...
market research need, from segmentation to brand awareness to visual testing. Forgetting that the purpose of qualitative research is to understand attitudes and not to measure them, researchers make misleading generalizations using sample sizes too small to be representative of the wider ~.
See also: What is the meaning of Market, Marketing, Service, Product, Services?