Portfolio (and Portfolio Analysis)
The set of products or services which a company decides to develop and market.
portfolio tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember ...
PORTFOLIO - A large, bound volume containing samples of past work and used by an agency or an artist to promote business.
Portfolio planning
Portfolio planning is the process of managing groups of brands and product lines
Positioning ...
foreign portfolio investment (FPI) Investments by individuals, firms, or public bodies (e.g., national and local governments) in foreign financial instruments (e.g., government bonds, foreign stocks).
Product portfolio: the set of different products that an organisation produces, ideally balanced so that some products are mature, some are still in their growth stage while others are waiting to be introduced.
This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: ...
Building a portfolio
It's not just artists that should capture their best work to show off in a portfolio.
Porter, Michael Portfolio Analysis the systematic evaluation or assessment of a company's businesses or products; ...
Companies that launched brand after brand in boom times are now looking at stables full of brands that need to be supported; it's no surprise that portfolio simplification and brand pruning are much needed today.
pubname datelineAugust 2003 headline ...
Firms are usually best of with a portfolio that has a balance of firms in each category. The cash cows tend to generate cash but require little future investment.
Analyze your product portfolio using the Boston Matrix.
Oliver is the market leader in handsaws with 40% of the market. Manor Way has only 25%. There is little house building and nowadays many amateurs use power tools.
Brand Architecture How an organization structures and names the brands within its portfolio.
Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market.
Core competence: It is defined as the singular capability among a portfolio of capabilities that can lend the company a distinctive and sustainable advantage.
Liquidation Liquidation is the sale of the assets of a portfolio company to one or more acquirers when venture capital investors receive some of the proceeds of the sale. More.
Strategic Planning and Corporate Vision
Strategic Planning - Thinking Strategically First Makes Strategic Planning ...
Quick Start Learning Guide: Strategic Planning
Don't Let Presidential Winner Rule Your Portfolio ...
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 See also: Market, Marketing, Product, Company, Service
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