Portfolio (and Portfolio Analysis)
The set of products or services which a company decides to develop and market.
product portfolio analysis
an examination of each of the products manufactured or distributed by the company to assess future marketing strategies
product position map ...
Portfolio Analysis - the systematic evaluation or assessment of a company's businesses or products; ...
Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market.
 See also: Analysis, Market, Portfolio, Product, Sales
  
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