Positioning

Positioning. After the organisation has selected its target market, the next stage is to decide how it wants to position itself within that chosen segment.

Positioning The creation of an image for a product or service in the minds of customers, both specifically to that item and in relation to competitive offerings.

Product Positioning No matter which target marketing strategy is selected, the overall marketing strategy should involve the process of positioning the firm's offerings in ways that will appeal to targeted customers.

Rank: The positioning or ranking of a website in a search engine results for specific search queries. Reciprocal Link: One webpage link is reciprocated by an outside webpage link.

Identify your distinctive positioning using the information you collect. Compare the chart of your company's services and customer needs to the charts of your competitors, and determine how your company is unique.

Home Business & Finance Marketing Marketing Tools and Help Marketing Glossary Product Positioning - Definition of Product Positioning ...

Positioning Defining, within the minds of the market, a brand (corporate, product, or service) relative to the competition. It is the latter part of the definition -- i.e.

Positioning (See: Branding) - Postal discounts - The Post Office offers discounts to all mailers if they can meet certain specifications. Ask your mail house about qualifications for postal discount.

Positioning In a search engine or directory, the process of ordering URLs so that the most relevant sites appear at the top of search results for a particular query. Power combination ...

Positioning -- developing a specific marketing mix to influence potential customers' overall perceptions of a brand; to develop a specific image of the brand in the minds of consumers.

Positioning Enables a retailer to devise its strategy in a way that projects an image relative to its retail category and its competitors, and elicits consumer responses to that image.

Positioning: How a company is defined relative to the competition. Psychographics: Subjective criteria for categorizing consumers, such as attitudes.

Positioning Statement A concise written statement of the positioning concept, conveying the essential features of the brand and its niche. Product Brand ...

Positioning: The way that a product is introduced to its market audience. This includes pricing, packaging, prestige, store placement and how consumers view it as opposed to the product’s competitors.

Positioning the process of creating an image for a product in the minds of target customers (227) Post campaign test or post test evaluation of advertising effectiveness after the campaign (502) ...

Positioning Statement A written description of the position that a company wishes itself, its product or its brand to occupy in the minds of a defined target audience.

Positioning refers to the customer's perceptions of the place a product or brand occupies in a market segment. In some markets, a position is achieved by associating the benefits of a brand with the needs or life style of the segments.

Positioning Placement of a company, its products or services in a market category or in relation to its competition. See also:Communication Topic areas: Communications and Marketing, Foundations and Grantmaking Positioning Statement ...

positioning (see product positioning) potential market Set of users who profess some level of interest in a designed market offer. (Kotler) ...

Repositioning - arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies; ...

Product positioning: developing a product and associated marketing mix that: (a) is 'placed' as close as possible in the minds of target customers to their ideal in terms of important features and attributes; ...

search engine positioning Related Terms keyword research, link popularity, meta tags, pay per click search engine, search engine, search engine spam, search engine submission, top 10 ...

Search Engine Positioning Also a generic term, search engine positioning purports that one is looking to improve their search engine position in the search engine listings. Click here to find out how to better position your web site in search engines.

Search Engine Positioning (SEP): Synonymous with SEO, search engine positioning is the act of altering a web site to perform well in organic or natural search results. Search Engine Results Page (SERP): ...

Vertical Creep - Positioning trends when vertical listings appear at the top of organic search engine results and below top sponsored listings (when they are displayed on the SERP).

GPS: [gps] Global Positioning System (GPS) is a satellite-based system that identifies the location of a receiver.

SEP - Search Engine Positioning - Getting your page listed on the search engine results page. Similar to SEO. SERP - Search Engine Results Page - The page of listings displayed upon completion of a search at a search engine.

SEP: (Search Engine Positioning) The ranking of your website on search engine results pages.

Positioning see Market Positioning Possession Utility the value given to a product by virtue of the fact that the purchaser has the legal right to own and use it freely. POSSLQ abbrev.

(Primarily used for magazines, catalogs and other publications.) positioning statementA concise statement that clearly states a key message about a company/product relative to competitive companies/products.

Stripping Positioning film negatives or positives of copy and illustrations for the purpose of creating a printing plate for that ad or page. Also referred to as image assembly.

Web-Positioning Software: Good or Bad? - Apr 26, 2004 Interactive's Sea Change - Apr 23, 2004 SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat - Apr 23, 2004 Fix Navigation to Improve Conversions, Part 2 - Apr 23, 2004 ...

Corporate identity & positioning -The physical manifestation of the brand, including logo and supporting devices, color palettes, typefaces, page layouts, and other means of maintaining visual continuity and brand recognition.

Reinvent Business: Search Engine Positioning Optimization - Provider of strategic Internet marketing services including Web site promotion and search engine positioning, natural optimization, and submission. Search Engines dynamic URL ...

SEP - Seach Engine Placement (or Positioning/Promotion) SERPs - Search Engine Results Pages. The pages that display after a query is submitted.

ART DIRECTOR - The person responsible for the graphic design and creative positioning of an advertisement or campaign; the person in charge of an agency's production department.

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Collection of information on purchase intentions, likes/dislikes and attribute rating in order to measure the relative appeal of ideas or alternative positioning and to provide direction for the development of the product and the product advertising.

external analysis - The phase of the promotional planning process that focuses on factors such as the characteristics of an organization's customers, market segments, positioning strategies, competitors, and marketing environment.

Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.

technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for ...

Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, ...

See also: Market, Marketing, Product, Service, Customer