Positive Option " Type of offer where the customer is given the opportunity to purchase repeatedly, but where there is no implied obligation. No products or services are provided until the customer asks for them.
Positive Sum Relationship: [pos] A positive sum relationship is a relationship between two entities which are, as a sum, better off from the participation of that relationship.
False Positives - Email that is labeled as spam by a spam filter of the recipient, while not being spam. Note that email marketers may have different opinions of what is ?spam? than email recipients.
False positive
A legitimate message, that has legitimate content and which adheres to the technical standards, but is mistakenly rejected or filtered as spam, either by an ISP or a recipient's anti-spam application.
Positive or adverse media attention on an organisations product or service can in some cases make or break an organisations. In the UK the adverse publicity the Millennium Dome has received has had impact on projected sales figures.
Positives and Negatives for Each Need (Based on Maslow)
According to McGuire, there are 12 psychological motives, 12 reasons why consumers are motivated to make purchases.
How positive was the reaction to the offer itself (number of click-thrus out of total opens)
How negative was the reaction to the offer itself (number of opt-outs out of total opens) ...
The positive outcome for a user that a certain feature provides.
to the top
Black Hat ...
A free and positive mention of a company, product, service and/or event in any media vehicle.
Contributed by: MarcommWise Staff
Position Charge ...
Positive product mentions in forums, newsgroups or within trade organizations can result in a traffic or sales surge.
motivation The positive or negative needs, goals, desires and forces that impel an individual toward or away from certain actions, activities, objects or conditions. The inner needs and wants of an individual--what affects behavior.
Transparency
A positive, colour photographic image on clear film.
U
Unaided recall
A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement ...
a person who is - positive, self-starting, an optimist who is full of confidence and believes in himself or herself, see cognitive psychology
suggestion selling ...
Normal goods have a positive income elasticity of demand so as income rise more is demand at each price level
Search tutor2u...
...
This method serves the dual purpose of positively confirming the validity of the client’s email address.
Brand attributes can be either negative or positive and can have varying degrees of relevance and importance to different customer segments.
Brand Equity The value - both tangible and intangible that a brand adds to a product/service.
Elaboration Probes questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Photostat A type of high contrast photographic negative or positive in the form of paper. Also referred to as Stat. Pica (1) A unit of measurement for type specification and printing which measures width; 6 picas to one inch.
Marketers spend large sums of money in an attempt to get customers to have a positive impression of their products. But clearly the existence of a perceptual filter suggests that getting to this stage is not easy.
Although an interviewer is looking to get at the truth, he or she may have a significant interest in a positive consumer response.
Second Stage Capital Second Stage Capital is the capital provided to expand marketing and meet growing working capital need of an enterprise that has commenced production but does not have positive cash flows More.
The positive news coverage that you actively work to get by creating and pitching newsworthy stories, events or announcements to news outlets in your area to help reach target audiences with specific messages.
Earned rate ...
The only way to measure and increase customer's positive perceptions of your company is to ask customer's how they feel about your company. By creating a survey, you are able to get information directly from the customer.
Something given away for free in an attempt to establish a positive relation to a potential customer or as an incentive to subscribe to a mailing list. This can be a piece of software, an ebook, report, audio- or video file or a free ecourse.
While caching can have a positive impact on the user's experience, it can have a negative impact for site publishers, resulting in undercounts of page views and ad impressions.
Businesses and Companies of all sizes that need a positive online reputation created.
Lawyers or Attorneys that need their name or firm's name improved.
Doctors or Physicians that need help improving their online reputation.
Any form of paid communication designed to bring attention to and engender positive perceptions about an organization, good, service or idea by an identified sponsor.
Strategy for assuring customers a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth.
Attitudes (Opinions) The positive, neutral, or negative feelings a person has about the economy, politics, goods, services, institutions, and so on.
A successful brand is one which creates and sustains a strong, positive and lasting impression in the mind of a buyer. An organization's approach to branding depends on its overall product mix and individual line strategy.
The DMA's Government Affairs department and Public Relations department are active in keeping lawmakers, consumers, and the media up to date on the positive steps being taken on the privacy front.
The good news is that reputations - like brands - aren't fixed. Notable brands with a positive ethical record have turned around problems that once prompted criticism.
How much better, though, to be proactive ...
If you need to find out more about how PPC Marketing can have a positive effect on your business, website design or search engine optimisation, ...
Key Driver Analysis: A correlational or regression analysis of survey variables which are expected to drive customer behavior in either a positive or negative direction.
Psychological Set - a consumer's mind set; his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes.
...
Branding: A traditional advertising method used to elicit a latent response from a target based on cumulative impressions and positive reinforcement. The most successful brands are considered "trustmarks" and enjoy loyal, lifelong customers.
Sentiment - A level of assessment that determines the tone of an article, blog post, a company, etc.; usually positive, negative or neutral
Short URL - An alias short URL used for redirection of long URLs ...
Public relations - Considered both an art and a science, public relations is the management of communications between an organization and its key public to build, manage, and sustain its positive image.
Relationship Building: Undertaking strategies and tactics aimed at developing a positive and ideally long term relationship with a prospect or customer.
What are critical are the positive associations that customers make to the look and appearance of your name, logo and other elements like typeface. Brand identity is all about making a firm link between experience and appearance.
Cognitive dissonance: a state of psychological discomfort arising when a consumer tries to reconcile two conflicting states of mind, for example, the positive feeling of having chosen to buy a product and the negative feeling of being ...
More loosely, share of mind can be defined simply as positive perceptions of the brand obtained by market research. Whereas market share measures the width of a company's market position, share of mind can be said to measure its depth.
Typically search engines try hard not to flag false positives as spam, so most algorithms are quite lenient, as long as you do not build lots of low quality links, host large quantities of duplicate content, ...
Awareness
Advertising or other promotional activity (e.g. public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it.
in text, visual images, audio sounds and video formats providing value to Internet users. In SEM (Search Engine Marketing), unique, relevant content is one of the most important variables in attracting repeat visitors, inbound links to positively ...
each brand with respect to how it performs on relevant or salient attributes and the importance of each attribute. This decision rule allows for a negative evaluation or performance on a particular attribute to be compensated for by a positive ...
pages make sure they are generated to include a product/service relevant title, meta tags and at least one paragraph of keyword rich content. Note that this is nowhere near as effective as a static site but if done correctly it can have a positive ...
But when customer lifetime value is taken into account, it often becomes positive. RFM Stands for Recency, Frequency, Monetary. It is a method for segmenting or rating your customers.
 See also: Market, Marketing, Product, Customer, Service
  
|
RSS
