Post-testing: evaluation undertaken during or after an advertising campaign to assess its impact and effects.
Potential product: what the product could and should be in the future to maintain its differentiation.
PR: see Public relations.
Post-testing - Testing of the effectiveness of an ad after placement.
Poster panel - An outdoor advertising billboard displaying ads generally comprised of 24 to 30 paper sheets.
PPPP - See Four Ps.
a method of post-testing the effectiveness of an advertisement or advertising campaign; respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.
abbrev. Australian Institute of Management.
Copy Testing - the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfolio of dummy advertisements in a magazine format and asking them to recall copy points; or the post-testing of advertising copy, ...
 See also: Discount, Market Segment, Customer, Presentation, Pre-Testing
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