Poster panel - An outdoor advertising billboard displaying ads generally comprised of 24 to 30 paper sheets.
PPPP - See Four Ps.
PR - Public relations.
Poster - an outdoor advertising medium; a billboard.
Potential Market - all the individuals and organizations in a particular market who have some level of interest in the product.
Outdoor (Posters or transport)
New Media - Mobile devices
New Media Internet - websites and search engines ...
advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive, see learning process and drive
extrinsic rewards ...
Sales Kit a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers; it will usualy include a full advertising schedule..
Painted bulletin A freestanding steel or wooden structure, approximately 50' wide by 15' high, with molding around the outer edges similar to a poster panel, and including a hand painted copy message.
Now, suppose they start giving any partular super hero comics or poster with every purchase of their brand.
Sales Collateral Printed and electronic (PDF) sales support materials such as advertisements, direct mail, brochures, posters, PowerPoint presentations, etc.
Mobile ticketing for public transport, again where payment is made by passing the phone over a payment receptor
Smart advertising posters in which mobile phone users can download information about products on posters etc.
Due to this, it has become the "poster child" for the open source community (it stimulated the interest of Eric Raymond and the paper Cathedral and Bazaar) and free software in general.
Billboard - (1) An outdoor sign or poster which is typically displayed on the sides of buildings or alongside highways; (2) An introductory list of program/sponsor highlights that appears at the beginning or end of a television show or magazine.
Allotment: The number and type of outdoor posters in a showing (see howing).
Alternate sponsorship: Two advertisers who sponsor a single program-one advertiser sponsors one week and the other sponsors the alternate week (see Crossplugs).
SUBWAY CARD - An advertising poster attached to the interior of a subway car.
SWEEPSTAKES - A lottery in which winners are randomly selected, often used to induce purchase of a product as a condition of entering the contest.
Definition: An advertising poster placed on buses, subways, etc.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
galley proof A copy of the individual pages of an ad, brochure, poster or other printed material used for final proofreading of the text before final negatives are made for the printing process.
Exhibit:
Anything that is on display during a qualitative discussion with respondents. Examples could include posters, advertisements, category lists, or television clips. Exhibits are also referred to as external stimuli.
Recently Lamar launched a network of 10 poster-sized and one bulletin LED units in Pittsburgh. Likewise, Clear Channel has just unveiled a network of seven bulletin-sized units in Cleveland along Interstate highways.
Reporters for magazines, newspaper and websites, as well as posters to Internet forums may discuss a company's products in ways that can benefit or hinder a company's marketing efforts.
POS: point of sale; marketing communication activity, for example sales promotions, displays, videos, leaflets, posters, etc., which appears in retail outlets at the place where the product is displayed and sold.
Above the Line
Used to describe ´traditional´ marketing activities that do not require a direct response but instead build awareness of goods or services, e.g. television and radio, posters and press.
of Voice -'A brand's (or group of brands') advertising weight, expressed as a percentage of a defined total market or market segment in a given time period. SOV advertising weight is usually defined in terms of expenditure, ratings, pages, poster ...
and setup, but gives more flexibility in terms of themes, plugins and integration with other software. WordPressMU is the multi-user version of WordPress, used to support WordPress.com. WordPress is a LAMP (Linux, Apache, MySQL, WordPress) poster ...
 See also: Market, Marketing, Advertising, Customer, Product
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