Posttesting Testing the effects of an ad after it has appeared in the media. Preemptible rate A usually discounted rate for commercial time which is sold to an advertiser and is not guaranteed.
Burke test - A method of posttesting television commercials using a day-after recall test (now known as ASI Recall Plus Test) ...
 See also: Impressions, Attribute, Advertising budget, Referral, Advertising plan
  
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