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Marketing Glossary
Potential Market - Definition of Potential Market ...
potential market
all the individuals and organisations in a particular market who have some level of interest in the product
PR ...
potential market Set of users who profess some level of interest in a designed market offer. (Kotler) ...
What percent of the potential market actually purchased?
Provide estimates of future growth rates
At least through the timeframe for the plan (e.g., 1 year) but most likely longer (e.g., 3-5 year projections) ...
Extrapolation - The process of applying primary research results to the entire potential market in order to find the market size for a product or service of a potential market.
Socio-Economic Classification: SEC is the division of a total potential market into smaller groups based on sociological or cultural variables, such as social class, income, religion, nationality, beliefs, values or customs.
Demographics - Statistical division of a potential market into categories such as age, gender, ethnicity, income, education, consumption habits etc.
Repositioning Communications activities to give an existing product a new position in customers' minds and so expanding or otherwise altering its potential market.
Making Your Pitch
Once you’ve identified some potential markets, the next step is to generate interest in what you have to offer.
Market Definition
A discussion of market definition, including the progressively narrowing scope of potential market, available market, qualified available market, target market, and penetrated market.
A longer POWER SWOT would have more categories and factors within strengths, weaknesses, opportunities and threats. The next stage would be to look at potential marketing objectives and marketing strategies, ...
 See also: Market, Customer, Research, Marketing, Strategy
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