PPL

Pay Per Lead (PPL)
online advertising payment model in which payment is based solely based on qualifying leads.

PPL - Pay-Per-Lead - Where a commission is paid for each sales lead generated by an affiliate. A "lead" is usually defined as somebody who signs up for a free trial, or requests further information, etc.

Pay-Per-Lead (PPL):
An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site.

Pay Per Lead (PPL): A program where an affiliate receives a commission for each lead that they generate for a merchant website such as completed surveys, contest or sweepstakes entries.

CPL: (Cost Per Lead also PPL - pay per lead)
Method of marketing that enables an advertiser to receive membership or advertising services in return for paying per lead received from the marketing venue used.

Similar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.
to the top
PC ...

A commission is earned on the leads generated (PPL - Pay Per Lead) or the sales made (PPS - Pay Per Sale) or a combination of the two. The key to lead generation is to find and match targeted consumers with quality products.

See also: Lead, Advertising, Rate, Click, PPC