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Pre-print

Marketing & Web PreprintPresentation

Autoresponders can send pre-printed information within seconds of receipt of the inquiry, so people are beginning to expect this kind of service. This kind of response works well for requests for product literature.

 


Pre-Codes
The numbers pre-printed on a questionnaire for data entry and tabulation purposes. For closed-end questions, the number(s) can be circled as the answer.

free standing insert (Also Free Standing Stuffer) - A pre-printed ad of one or more pages which is inserted unbound into newspapers, especially Sunday editions.

(Examples: spread of air conditioning in Florida and subsequent population growth, and spread of Library of Congress pre-printed cards to American libraries.) Mathematical formulations are available to predict spread/growth.

See also: Marketing, Prospect, Access, Company, Manufacturer

Marketing & Web PreprintPresentation

 
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