Pre-testing: showing an advertisement to a sample of the target audience during its development to check whether it is conveying the desired message in the desired way with the desired effect.
Pre-testing - Testing of an advertisement on an audience sample prior to media placement.
Primary demand advertising - Advertising designed to increase interest in the generic product category, rather than a specific brand or product.
Pre-Testing - the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc.
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a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, ...
Portfolio Tests a method of pre-testing an advertisement; after looking through a portfolio of different versions of a particular advertisement, ...
 See also: Product, Sales, Research, Market, Marketing
  
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