Fax Preference Service (FPS)
A database of business and individual telecoms subscribers who have elected not to receive unsolicited direct marketing faxes.
Techneau: Consumer Preferences
Made in Atlantis: New Products and Consumer Preferences
Photo Credit
business is business - cliche image by Jeffrey Zalesny from Fotolia.com ...
Preferences
Mail client options a user can set to for receiving messages. How they want to receive addresses, to which email address message should go and which messages they want to receive from you.
Preference
The state of being preferred; i.e., chosen over another or others.
Probe/Probing
An interviewing technique used to obtain more information from the respondent. Often used on open-ended questions.
Mail Preference Service " Service of the Direct Marketing Association allowing people to remove their names from mailings lists (at least from lists of mailers who cooperate with the program).
Brand Preference - the stage of brand loyalty at which a buyer will select a particular brand but will choose a competitor's brand if the preferred brand is unavailable.
Mail Preference Service (DMA MPS): The Direct Marketing Association (DMA) offers a service for individuals who want their names removed from mailings lists so they will stop receiving direct mail.
PositionPreference - A feature in Google AdWords and in Microsoft adCenter enabling advertisers to specify in which positions they would like their ads to appear on the SERP. Not a position guarantee.
Asking for preferences
What is the best practice? An effective strategy is to simply ask the user to indicate his or her preference: HTML or plain text?
Use Mail Preference Service & Telephone Preference Service
The importance of using MPS and TPS cannot be overstated. Utilization of these services are at the heart of DMA's self-regulatory programs.
brand loyalty - Preference by a consumer for a particular brand that results in continual purchase of it.
The dynamic content is predetermined, according to preferences the recipient sets when opting in to messages from a sender/providing their details at time of subscription.
Monadic Rating a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale; that is, on a seven point scale Product A may be rated as 6, ...
Brand Loyalty The strength of preference for a brand compared to other similar available options. Often measured in terms of purchase behavior or price sensitivity.
A focus group usually involves having some 8-12 people come together in a room to discuss their consumption preferences and experiences.
Liu, Lin and Wang (2000) advocate that the individual learning styles and preferences of e-learners need to be taken into account since a simple text translation may suit some learners whilst a multimedia approach is beneficial to others.
P3P Privacy Policy -- Platform for Privacy Preferences (P3P). A protocol for sharing private information over the Internet from the World Wide Web Consortium (W3C).
Next, collect information about the audience you want to reach: gender, average age and income, geography, preferences, decision and purchasing
process, etc. Based on cultural background, consumers in other markets have ...
Each Web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, ...
the theory that a consumer's buying preferences are dictated by unconscious motives, and those visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase, see motivation, Maslow's theory of motivation, ...
Perceptual MAPPing:
Mathematical Analysis of Perception and Preference (MAPP). A technique used to chart a consumer’s perceptions and preferences regarding a particular product with a visual aid, like a graph or map.
Google likes pages that are content-rich and gives preference to them by giving them a higher quality score. A page with less content such as an opt in page (squeeze page) is given a significantly lower quality score.
com does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, ...
Marketing adapted to the needs, preferences and expectations of a precisely defined segment of the marketplace.
One-on-One Interviews (also referred to as In-depth Interviews) ...
cookie - information stored on a user's computer by a Web site so preferences are remembered on future requests.
FFA - free-for-all links list, where there are no qualifications for adding a link.
Purchasing policy: an organisation's preferences, systems and procedures for purchasing including,for example, attitude towards favoured or approved suppliers, single or multiple sourcing, and rulesand guidelines.
mission statement An expression of a company's/library's history, managerial preferences, environmental concerns, resources, and competencies.
You must know their emotional "hot buttons," their motivations, their preferences, their decision criteria, etc. Without such knowledge, your marketing efforts are like blowing in the wind. What do you know about your clients and prospects?
product development; package protection, packaging awareness; brand name selection; brand recognition, brand preference, product positioning
Distribution
distributor interest; assessing shipping options; online shopping, retail store site selection ...
List of globally blocked IP addresses
Preferences
User contributions
User group rights
User list ...
the cookie file which identifies the user; server-side scripting (this allows the presentation of data, stored in the company's databases, to be presented dependent on the cookie file) and collaborative filtering (makes predictions on preferences ...
Cookie - the information that is stored on a website visitor's computer by a website so preferences are remembered on future requests ...
A percentage or a fixed monetary amount by which to increase a bid for cases where traffic appears to be consistent with your selected targeting preferences. This is an optional feature that you can use to more competitively bid for certain targets.
Dynamic Site Change - Dynamically changing content, images or other elements according to a user's real-time preference (e.g. search term used) ...
These were originally developed to help search engines categorize the web pages, but now Met tags are generally used for the personal preferences of the website builders.
Mother Hen with Branch Store Chickens Organization Exists when headquarters executives oversee and operate the branches. This works well if there are few branches and the buying preferences of branch customers are similar to customers of the main ...
Cookies can contain user preferences, login or registration information, and/or "shopping cart" information. When a cookied browser sends a request to a Server, the Server uses the information to return customized information.
Consumers usually have some sort of brand preference with companies as they may have had a good history with a particular brand or their friends may have had a reliable history with one, ...
Cookies can include passwords and Web site preferences, as well as a history of the other sites visited, e-mail information, etc.
Definition: Research used to investigate the psychological reasons why individuals buy specific types of merchandise, or why they respond to specific advertising appeals, to determine the base of brand choices and product preferences.
This can be as trivial as inserting the individual's name or as complex as producing a unique presentation of the vehicle for each recipient based on the his or her needs, tastes or stated preferences.
Contributed by: MarcommWise Staff ...
When you return to that Website the site will retrieve your cookie file from your hard drive and use whatever information is stored to target content and advertising to both your stated preferences (where asked) and the behavior that you exhibited.
is expected to save and to send back to the Server whenever the browser makes additional requests from the Server. Cookies might contain information such as login or registration information, online "shopping cart" information, user preferences, etc.
a user's browser type and IP address, and store this information on the user's own computer. The cookie can be read only by a server in the domain that stored it. Visitors can accept or deny cookies by changing a setting in their browser preferences.
 See also: Market, Marketing, Service, Customer, Product
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