Definition: A premium included in the packaging of another product. For example you buy a can of shaving cream and get a free razor in the same package.
Also Known As: Package Enclosure, Bundling
Marketing Glossary ...
Another form of sales promotion involving free merchandise is premium or "give-away" items. Premiums differ from samples and free product in that these often do not consist of the actual product, though there is often some connection.
Premium pricing e.g. selling music via iTunes.
Penetration pricing e.g. giving away free subscriptions to land grab market share for new start-ups such as Youtube.com and Myspace.com.
Economy pricing e.g.
Premiums Marketing Strategies: Dimensional Direct Mail, Promotional Logo Merchandise See also: Tchotchke Prepress All the processes performed by the printer prior to going on press. This includes color separation, stripping and plate making.
Premium SMS
Premium rate text messaging used to opt-in to special content such as ring tones.
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premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products, visitors to a store, or meeting a sales quota
preparation ...
PREMIUM - Something offered for "free" or at a reduced price as an inducement to buy something else. Examples: "Buy a timeshare condo and receive a free television"… "Open a checking account and get a new toaster." ...
Premium " Gift or bonus offered to encourage people to buy a product or service.
Prepress " Various actions taken to prepare an item for printing, such as separating the colors of a piece into separate printing plates.
Premium
The addition of a gift to an offer to induce greater response. Usually a buyer who responds may keep the premium, which raises the cost per completed sale, even if the product ordered is subsequently returned or cancelled.
Premium SMS: Allows an operator to charge according to various landings the use of a service among which the requests and the answers are obtained via SMS.
Premium price: a price which is distinctly higher than average to reflect better product quality, exclusivity or status.
premium: Books sold at a reduced price as part of a special promotion. Premiums can thus be sold to a bookseller, who in turn sells them to the bookbuyer (as with a line of modestly priced art books).
Premium pricing: The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, porsche etc.
Premium Pricing - a planned approach to pricing, appropriate in situations of inelastic demand, in which an organization decides to keep its prices high; reasons for such a strategy might include a growing super-premium segment of the market, ...
Premium: A free gift offered to a prospect to induce a greater response to the main product or service that is being sold. A premium need not bear any relationship to the product being offered.
Referral premium - An incentive offered to customers for helping sell a product to a friend.
Road block - The practice of simultaneously broadcasting identical commercials on several different channels, thus making them unavoidable.
S ...
Return of Premium Benefit: A type of nonforfeiture benefit included in some long-term care policies that provides a cash value accumulation and return of premiums in the future to insureds who receive no policy benefits or minimal benefits ...
Leave-behind
A premium or media presentation/kit left with customers by a sales person, to remind them of the product or service being sold.
Direct premium A premium provided to the consumer at the same time as the purchase.
fixed rate - A premium priced broadcast announcement which is guaranteed as non-pre-emptible.
Premium Pricing see High-Price Strategy. Premiums a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Newsletters and business/professional publications can make particularly effective use of this strategy, offering reprints of articles or ancillary studies as premiums either with a trial order or with payment.
generally will ask prospects for considerably more information about themselves and their buying intentions, ask for an appointment or demonstration, mention the cost of the product or service, and refrain from offering any type of gift or premium.
More recently the company decided to launch a new premium camping line designed to appeal to the more adventurous outdoor enthusiast. With this goal in mind, Coleman made a dramatic departure from established category packaging cues.
The main task of search engine optimisation is establishing the premium set of relevant keyword phrases that will be applied to all facets of a client's web site, including visible text content and a web site's non-visible code.
Market Skimming A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service, assortment, and status.
Markup The difference between merchandise costs and retail selling price.
Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.
Freemium: A business mode that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.
Extra cost ($ or %) that you pay for a premium position such as Outside Back Cover, Inside Front Cover etc.
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An advertising position within a publication or within a block of television ads for which the advertiser may pay a premium price. For instance, the back cover, inside back cover and inside front cover of a magazine are typically preferred positions.
The exact amount of space will vary by viewer because of screen settings. You often pay a premium for advertisement placements above the fold, which will add to the costs of internet marketing services, but may also add to results.
Shopping search engines allow shoppers to look for products and prices in a search environment for rapid and easy comparison. Premium placement can be purchased on some shopping search indices via 'XML feeds.'
Site Optimization: ...
Ads appearing in the top three paid-ad or Sponsored Ad slots are known as Premium Positions. Paid search ad position is determined by confidential algorithms and Quality Score measures specific to each search engine.
The set of problem-solving or need-meeting benefits that customers are buying when they purchase a product. Customers are rarely prepared to pay a premium for these elements of a product.
Cost leadership ...
Allows premium pricing
Helps targeting/positioning
Increases power over retailer
The retailer
Benefits from brand marketing support
Attracts customer
Helps differentiate the product from competitors ...
Premium placement can be purchased on some shopping sites.
Spam: Any Search Engine Marketing method that a search engine deems to be detrimental to its efforts to deliver relevant, quality search results.
However, for a phrase such as 'computer', an advertiser can expect heavy competition for prominent placement and expect to pay premium per-click rates.
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Theme Articles
Online Marketing Strategy
Online Store
Managed WordPress MU Cluster
Custom Website Design
Design to WordPress Website
Business Email with Google Apps
Premium Websites
Custom Theme Creation ...
ebook for the lowest price level but also offering an extended version for a higher price (which might include additional chapters, a downloadable audio file with an expert interview to the subject, free lifetime updates or whatever), and a 'premium ...
When a new product comes out, it is likely to first be adopted by consumers who are more innovative than others-they are willing to pay a premium price for the new product and take a risk on unproven technology.
 See also: Market, Marketing, Product, Offer, Sales
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