Premium

Definition: A premium included in the packaging of another product. For example you buy a can of shaving cream and get a free razor in the same package. Also Known As: Package Enclosure, Bundling Marketing Glossary ...

Another form of sales promotion involving free merchandise is premium or "give-away" items. Premiums differ from samples and free product in that these often do not consist of the actual product, though there is often some connection.

Premium, Bulk SMS / MMS (online games, One To One Marketing ...) TERMS USED ...

Premiums - (sponsorship, advertising) Promotional items, souvenir merchandise, or apparel produced by an event or sponsor promoting either or both, to be worn, sold, or given away. (Source: LitLamp.) ...

Premium pricing: The price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, porsche etc.

Premium: the price paid for an option contract excluding commission transaction fees. The premium is made up of intrinsic value and time value.

Premium or push money additional compensation provided to salespeople in order to push a line of goods (546) Premiums items offered free or at minimum cost as a bonus for purchasing a product (543) ...

PREMIUM - Something offered for "free" or at a reduced price as an inducement to buy something else. Examples: "Buy a timeshare condo and receive a free television"… "Open a checking account and get a new toaster." ...

Premium The addition of a gift to an offer to induce greater response. Usually a buyer who responds may keep the premium, which raises the cost per completed sale, even if the product ordered is subsequently returned or cancelled.

Premium: A free gift offered to a prospect to induce a greater response to the main product or service that is being sold. A premium need not bear any relationship to the product being offered.

Premium price: a price which is distinctly higher than average to reflect better product quality, exclusivity or status.

premium 1. (retailing definition) Merchandise offered at a lower price, or free, as an additional incentive for a customer to make a purchase. 2.

premium: Books sold at a reduced price as part of a special promotion. Premiums can thus be sold to a bookseller, who in turn sells them to the bookbuyer (as with a line of modestly priced art books).

With-Pack Premium - a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a particular product; the gift is either inside the package of the product or fixed to the outside of it.

Click on "Premium Data Suite" and you will come to a page offering new business lists. Click on "New Connections" to find current information on new businesses.

Leave-behind A premium or media presentation/kit left with customers by a sales person, to remind them of the product or service being sold.

fixed rate - A premium priced broadcast announcement which is guaranteed as non-pre-emptible.

Account Opener -- A premium or special promotional item given to induce the opening of a new account, especially in financial institutions and stores that operate on an installment-credit-plan basis.

Advance premium A premium provided to a consumer, on the condition of some later purchase. Advertiser The manufacturer, service company, retailer, or supplier who advertises their product or service.

Premium Pricing see High-Price Strategy. Premiums a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.

Magazines typically charge a premium for advertisements that appear on Covers 2, 3 and 4. magazine editorPerson responsible for writing, assigning and editing the non-advertising content of a magazine.

Premiums That Propel Prospects to "Order Now" - Jun 29, 2005 New Study Sizes Up the Web - Jun 29, 2005 Advancements to Help Analyze Your Data - Jun 28, 2005 The Pocket Guide to Consumer-Generated Media - Jun 28, 2005 ...

More recently the company decided to launch a new premium camping line designed to appeal to the more adventurous outdoor enthusiast. With this goal in mind, Coleman made a dramatic departure from established category packaging cues.

The main task of search engine optimisation is establishing the premium set of relevant keyword phrases that will be applied to all facets of a client's web site, including visible text content and a web site's non-visible code.

Market Skimming A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service, assortment, and status. Markup The difference between merchandise costs and retail selling price.

Ad networks vary in size and focus. Large ad networks may require premium brands and millions of impressions per month. Small ad networks may accept unbranded sites with thousands of impressions per month.

A contract binding the insurer to indemnify against losses due to specific events in exchange for premiums paid by the insured party. See also:Benefits, Bonding, Indemnify, Worker's Compensation ...

An advertising position within a publication or within a block of television ads for which the advertiser may pay a premium price. For instance, the back cover, inside back cover and inside front cover of a magazine are typically preferred positions.

Shopping search engines allow shoppers to look for products and prices in a search environment for rapid and easy comparison. Premium placement can be purchased on some shopping search indices via “XML feeds.' Site Optimization: ...

Ads appearing in the top three paid-ad or Sponsored Ad slots are known as Premium Positions. Paid search ad position is determined by confidential algorithms and Quality Score measures specific to each search engine.

"The next best alternative in our industry forces the customer to specify exactly how and for how long they will use the image, engage in an extended negotiation process, pay a premium which can be upwards of tens of thousands of dollars, ...

See also: Market, Marketing, Product, Offer, Customer