Preprint A reproduction of an advertisement which is viewed before actual publication and is created by an advertiser for special purposes, e.g., to serve as retail displays or to gain support from retailers.
The card is preprinted with the address of advertiser or its fulfilment house. Return postage is prepaid by the advertiser.
BUSINESS REPLY CARD (B.R.C.) - A preprinted postcard enabling direct mail recipients to respond easily. Direct mail offers that include BRCs have a much higher response rate.
FSI: Stands for Free Standing Insert; an FSI is a preprinted advertising message which is inserted into, print media unbound. These are most commonly found in newspapers.
Flipping through a deck of cards and pulling out anything that looks interesting at the moment makes this medium a tire-kickers delight. Some decks even include preprinted labels so the recipient needn't write his or her name on the card, ...
 See also: Offer, Service, Insert, List, Rough
  
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