pressure group
any group of individuals who work together to exert an influence upon the decision-making of a company to achieve some specific outcome
prestige builder ...
Preliminary design or layout of an advertisement or other promotional material. Also a UK pressure group against offensive advertising (S.C.A.M.P. - Stop Crude Advertising Material in Public).
Counter Advertising - advertising sponsored by pressure groups in opposition to certain products.
marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, ...
Publics: any group, with some common characteristic with which an organisation needs to communicate, including the media, government bodies, financial institutions, pressure groups, etc. as well as customers and suppliers.
A famous example of a publicity stunt was one conducted by Fathers For Justice (a British pressure group for divorced fathers), whereby individuals, dressed as Superheroes, invaded Buckingham Palace in London.
 See also: Advertising, Attribute, Vision, Strategy, Analysis
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