Pretesting
Testing an advertisement/questionnaire on an audience sample prior to placing the ad in the media or before a full-scale study is launched.
Pretesting Testing an advertisement or an audience sample prior to placing the ad in the media. Primary demand advertising Advertising designed for the generic product category, as opposed to selective demand advertising.
It is essential to pretest advertisements to see how effective they actually are in influencing consumers. An ad may have to be redesigned if it is found not be to be as effective as targeted.
Product Concept Testing:
A pretest of a particular product with a consumer group before the product is placed in the market.
 See also: Model, Account, Pricing, Needs, Value
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