Pretesting

Pretesting
Testing an advertisement/questionnaire on an audience sample prior to placing the ad in the media or before a full-scale study is launched.

Pretesting Testing an advertisement or an audience sample prior to placing the ad in the media. Primary demand advertising Advertising designed for the generic product category, as opposed to selective demand advertising.

PromotionCheck®: Decision Analyst's proprietary, Internet-based monadic pretesting system to evaluate early-stage promotional ads and storyboards. The detailed diagnostic feedback helps in refining the promotion concept. Learn More ...

See also: Impressions, Opportunity, Advertising budget, Mix, Advertising plan