Price Adjustments: Geographic Pricing
Products requiring marketers to pay higher costs that are affected by geographic area in which a product is sold may result in adjustments to compensate for the higher expense.
price elasticity of demand A measure of how responsive demand for a product is to changes in price.
privatization The sale of state-owned enterprises to private investors.
eMarketing Price
Pricing tactics as part of the eMarketing Mix
What is unique about pricing for the Internet?
Price -- the money or other compensation or unit of value exchanged for the purchase or use of a product, service, idea, or person.
Price Lining (1) A practice whereby retailers sell merchandise at a limited range of price points, with each price point representing a distinct level of quality.
Price Discrimination
Also known as "discriminatory pricing".Contributed by: See: Discriminatory Pricing
Price Lining ...
price band
the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers
price bundling ...
Price testing
Offering the same product or service at two levels of pricing to determine which is most effective in producing revenue and income.
Price elasticity of demand: the responsiveness of demand to changes in prices.
priceline: [priceline] priceline.com; Wikipedia; Archive
Prisoners Dilemma: [pri] Prisoners Dilemma is a popular game theory model. It is a game between two players that is designed to see how one player reacts to another player's decision.
Price
The price of a product may be seen as a financial expression of the value of that product
Price discrimination ...
time prices
the shopping time, travel time, waiting time, performance time and monitoring time that are part of the total price a consumer pays for a product, see monitoring time and non-monetary price
time utility ...
Cover Price
Normal retail price of magazine or newspaper.
Coverage ...
price too low people will not buy
price too high people will not buy
Now not all of these elements will apply to every copy you write. This is a list for you to use in the future.
price The formal ratio that indicates the quantities of money goods or services needed to acquire a given quantity of goods or services.
E-price strategies
As mentioned in our marketing mix section, pricing is always difficult to do and must take into account many considerations.
The price is right. According to Ken Sullivan, marketing manager of Soft Logic Solutions Inc. of Manchester, NH, price is a key element in selling software through the mail.
The price developers on app stores pay everytime users download their app/game through a platform within a app/game
Payout Rate
PDA ...
the price which various governments force companies to charge to discourage "dumping" abuses; the arm's length price is the price charged by competitors for the same or similar product.
abbrev. Advertising Standards Council.
As the price of hosting technology has fallen, so too have hosting costs and the market is now very competitive so it pays to shop around.
Minimum prices: It is generally, with a few relatively complicated exceptions, illegal to sell products below your cost of production.
Product
Price
Promotion
Place (or distribution)
These are employed to satisfy a target market' or target demographic (the pool of potential customers).
The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
Consumer Price Index (CPI):
A way of measuring inflation that is computed by taking a basket of goods and services and determining the price of those goods and services in a base year and the current price.
It can be the price, the package, the smell, unique features - literally anything that makes your product/service unique. Offer something that your competitors cannot or will not deliver! ...
Monitoring bid prices
Changing bid prices
Pausing campaigns
Managing budget maximums
Adjusting multiple keyword bids based on click through rates
Adjusting multiple keyword bids based on position ranking ...
Rate Card - A price list showing rates charged for commercial time.
Rating - Estimated percentage of the universe of TV households (or other specified group) tuned to a program at once. Ratings are expressed as a percent.
Bid (CPC): The price you are willing to pay each time a user clicks on your ad.
Four Ps - Product, Price, Place, and Promotion, also known as the marketing mix.
Frequency - Number of times an average person or household is exposed to a specific media vehicle within a given time period.
Now search ads are almost always priced on a cost-per-click basis, but Google content-network ads can be priced via CPM rates if the advertiser wishes.
Often measured in terms of purchase behavior or price sensitivity.
Brand Management The process of managing an organisationŐs brands in order to increase long-term brand equity.
Selective distribution Allows manufacturers to maintain more control over the way their products are sold and discourages price competition among sellers of the products by distributing their products only to those wholesalers and retailers who ...
The product or service is made directly available to the respondent at the regular or expected retail price and then is delivered to the respondent after money is exchanged via cash or the setting up of an account in the respondent's name.
When asked by your best customers what separates you from your main rivals (price aside), you can't really think of anything besides the color.
When asked why you're successful, you respond with a stock price. High stock prices are wonderful.
For a specific search term this is usually the same as your bid price, the bid price determined by auto- bidding (in Overture/Yahoo) or the bid price adjudicated by the Google Adwords program.
Up-Sell The process of selling more expensively priced products and services to customers, which can create a sense of ill will if customer interprets it as a bait-and-switch. See also: More.
premium: Books sold at a reduced price as part of a special promotion. Premiums can thus be sold to a bookseller, who in turn sells them to the bookbuyer (as with a line of modestly priced art books).
CPA - Cost Per Action: The price paid by an advertiser for each 'action' that a content site delivers. 'Action' may be a sale, a lead, a successful form fill-out, a download of a software program or an e-commerce sale of a product.
commoditization An increase in the number, availability, and similarity of products in a given category which tends to drive down the price of the products.
Delivered Pricing - a pricing method in which the final price to the buyer is adjusted to include transportation costs; the seller takes responsibility for arranging delivery but adds the cost to the quoted price.
[edit] Cost Per Action (CPA) the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc.
One way to save on expenses — and thus enhance your chances for success — is to negotiate the best price and service package with your vendors and suppliers. These businesses have an interest in your success.
A website marketing campaign based on a cost-per-click price where you only pay for the visitors that click on your listings. Hitwise Search Marketing provides guaranteed traffic at competitive cost per click prices.
For product brands the tangibles are the product itself, the packaging, the price, etc.
Internet advertising where the advertiser pays a pre-agreed price each time someone clicks on an advertisement. Also called "Paid Placement.
Many online ads are priced on a CPM basis in which the cost is expressed for 1000 impressions. E.g. If a banner advertisement is placed at the price of $20/M then the CPM is $20, or $20 for 1000 impressions.
Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The "M" in CPM is from the Roman numeral for 1000.
Cost Per Click (CPC) - this is the price charged to an advertiser everytime a visitor clicks on their advertisement or link. Advertisers often set a daily budget and if this budget is reached then their ad is removed for the rest of the day.
Setting the original price high in the early stages of the product life cycle in an attempt to get as much profit as possible before prices are driven down by increasing competition.
CPA - (Cost Per Action)
The price paid for each visitor's actions from a paid search.
CPC (Cost Per Click)
The amount it will cost each time a user selects your phrase or keyword.
competition-oriented pricing - A strategy whereby prices are set based on what a firm's competitors are charging competitive advantage. Something unique or special that a firm does or possesses that provides and advantage over its competitors.
If you do not submit a bid price the tool will return an estimated bid price necessary to rank #1 for 85% of Google's queries for a particular keyword.
Try Google Traffic Estimator ...
CPC: Cost-per-click is an Internet marketing formula used to price ad banners. Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. Cost usually runs in the range of $.10 -.$20 per click.
Cost per lead (CPL): The price that an advertiser pays for each lead they receive.
Cost per Thousand (CPM): The cost per thousand impressions.
Ad Co-op - A site that sells ad packages comprised of ads from small ezines for a low price. These co-ops often sell classified ads, and sometimes offer sponsor or solo ads as well.
PREMIUM - Something offered for "free" or at a reduced price as an inducement to buy something else. Examples: "Buy a timeshare condo and receive a free television"… "Open a checking account and get a new toaster." ...
Shopping search engines allow shoppers to look for products and prices in a search environment for rapid and easy comparison. Premium placement can be purchased on some shopping search indices via 'XML feeds.'
Site Optimization: ...
This includes changing bid prices, expanding and refining keyword lists, editing ad copy, testing campaign components for cost effectiveness and successful conversions, and reviewing performance reports for reports to management and clients, ...
The four elements businesses need to consider for the success of their marketing efforts: Product, Price, Place and Promotion. The focus and strategy that is placed on each one is entirely dependant on the goals of the marketing strategy.
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 See also: Market, Marketing, Product, Customer, Service
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