Price Brand see Fighting Brand. Price Bundling a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Belgium chocolates are plotted as high quality and high price, and twix is plotted one low quality low price brand.
Fighting Brand - a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
 See also: Strategy, Product, Marketing, Price, Market
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