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Price Bundling

Marketing & Web Price brandPrice Ceiling

price bundling
a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually
price ceiling ...

 


Product price bundling, generally legal, presents an alternative to outright tying. Here, the consumer can buy each product separately, but a discount is offered for buying two or more items simultaneously.

See also: Cycle, Attribute, Variable, Campaign, Knowledge