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Price Competition

Marketing & Web Price CeilingPrice Discrimination

non-price competition
competition in which an element other than price (e.g. prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival
non-probability sample ...

 


Price Competition - a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
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Selective distribution Allows manufacturers to maintain more control over the way their products are sold and discourages price competition among sellers of the products by distributing their products only to those wholesalers and retailers who ...

Prices: May be rising as competitors drop out and companies still in the market have little incentive to engage in price competition. Also, there may be a large loyal market they may not be sensitive to price increases.

There is a lot of price competition in the fast food market, hence the value approach.
Nokia launch a new videophone. This is a new, innovative product that can claim a higher price.

See also: Price, Market, Marketing, Customer, Company

Marketing & Web Price CeilingPrice Discrimination

 
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