price inelasticity
buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity
price leader ...
See Price Inelasticity. Price Fixing agreement or collusion between competitors to maintain certain fixed price levels to avoid competition. See Horizontal Price Fixing; Vertical Price Fixing.
Since consumers differ in how much they are willing to pay for a product, it is possible to make large margins on the price inelastic segment.
 See also: Cycle, Attribute, Variable, Campaign, Knowledge
  
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