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Price Lining

Marketing & Web Price levelPrice policy

Price lining or product line pricing is a method that primarily uses price to create the separation between the different models.

 


Price Lining
Targeting a specific market segment based on price. A retailer that practices price lining only carries goods that sell within a defined price range.
Prime Time ...

Price Lining (1) A practice whereby retailers sell merchandise at a limited range of price points, with each price point representing a distinct level of quality.

price lining
pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers
price objection ...

See also: Product, Price, Needs, Objectives, Objective