In order to survive, marketers may need to resort to tactics designed to "steal customers" from others which often involves significant price promotions (e.g., heavy discounting) or strong promotions intended to improve image or solidify a niche.
The 'push' strategy is closely related to the 'selling concept' and involves 'hard' sell and aggressive price promotions to sell at this specific purchase occasion.
 See also: Cycle, Click, Niche, Segment, Benefit
  
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