Price sensitivity: the extent to which price is an important criterion in the customer's decision- making process; thus a price sensitive customer is likely to notice a price rise and switch to a cheaper brand or supplier.
Price sensitivity
Price sensitivity is the effect a change in price will have on customers
Price skimming ...
Often measured in terms of purchase behavior or price sensitivity.
Brand Management The process of managing an organisationŐs brands in order to increase long-term brand equity.
Price Sensitivity see Price Elasticity. Price Space the price difference between items in a product line; ...
non-cola taste, (3) price sensitivity-willingness to pay for brand names; and (4) heavy vs. light consumers. We now put these variables together to arrive at various combinations.
Several different kinds of variables can be used for segmentation.
 See also: Cycle, Perception, Marketing, Retailer, Firm
  
|
RSS
