Product Pricing Strategy
Sometimes pricing your products seems like an adventure into a strange new world. The process can seem too complicated for anyone but a rocket scientist to comprehend.
Retail Categories: Pricing Strategy
Retailers can be classified based on their general pricing strategy. Retailers must decide whether their approach is to use price as a competitive advantage or to seek competitive advantage in non-price ways.
Pricing Strategy
Discusses the basics of pricing a product or service, including pricing objectives and methods of achieving them.
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pricing strategy
the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met
primary advertising ...
A pricing strategy that sets price largely based on the prices of competitors
Growth stage
The stage at which a product's sales rise rapidly and profits reach a peak, before levelling off into maturity.
a pricing strategy adopted by firms which copy the market leader's prices
follow-the-leader strategy ...
3. Work out a pricing strategy as the product moves through the four stages of the product life cycle. Plot how your pricing strategy may change at it moves through the product lifecycle.
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Definition: A pricing strategy that is based upon what the competition does.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
Prestige Pricing a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; ...
Competition-oriented pricing A pricing strategy that is based upon what the competition does. Competitive parity A method of determining an advertising budget, designed to maintain the current "share of voice.
Differential Pricing - a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc; also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, ...
Market Skimming A pricing strategy wherein a firm charges premium prices and attracts customers less concerned with price than service, assortment, and status.
Markup The difference between merchandise costs and retail selling price.
multipoint pricing Occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market.
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The Disadvantages of Consumer Behavior Perspectives
Consumer Behavior Research Tools
Factors That Influence a Firm's Pricing Strategy
How to Measure for Storm Doors
How to Build the Perspective in a Balanced Scorecard ...
A "cost-plus" pricing strategy entails marking up the estimated cost of producing a product by a certain, fixed percentage. We will discuss deficiencies of this approach later.
 See also: Strategy, Market, Marketing, Pricing, Product
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