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Primary Data

Marketing & Web  Pricing Strategy  Primary Demand
04/19/2014

Primary Data Collected to address the specific issue or problem under study. These data can be gathered internally or externally though surveys, observations, experiments, and simulation.


Primary data. Data collected for a specific research need; they are customised and require specialised collection procedures.

Primary Data: This is new, original data based on the conduct of a survey or research project. Secondary data is previously collected and published data.

primary data
information that is obtained directly from first-hand sources by means of surveys, observation or experimentation, see secondary data
primary demand ...

In many countries, the mail survey is the most appropriate way to gather primary data. Lists are collated, or purchased, and a predesigned questionnaire is mailed to a sample of respondents.

The primary data transport communications facility that links all MasterCard customers and MasterCard data processing centers into a single on-line financial network (also called a packet-switching network.) Global Payment Systems separates ...

Interview Study - a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
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In this tutorial we continue our discussion of how marketers collect research data by examining the methods used for collecting primary data.

Primary research is research used to collect data for a specific task. Types of primary data collection methods include: ...

See also: See also: Data, Market, Marketing, Research, Survey

Marketing & Web  Pricing Strategy  Primary Demand
04/19/2014

 
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