Prime Time Access Rule (PTAR) - An FCC rule, adopted in 1970 and repealed in 1996, ...
Prime time - The broadcast periods that reach the largest audiences and for which broadcasters charge the most for air time.
Product differentiation - The development of product uniqueness to increase demand.
PRIME TIME
The television time period each night that typically reaches the broadest number of TV viewers, generally 8-11 p.m. Monday to Saturday and 7-11 p.m. on Sunday.
Prime time The broadcast periods viewed or listened to by the greatest number of persons and for which a station charges the most for air time. In television, the hours are usually 8:00 p.m. to 11:00 p.m. E.S.T. (7:00 p.m. to 10:00 p.m. C.S.T.).
A radio term for the morning and evening rush hour time slots. These are considered prime times for radio listeners.
Contributed by: MarcommWise Staff
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Daypart - Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected. Time periods of the broadcast day include Daytime, Early Fringe, Prime Time, (television) and Morning Drive, ...
 See also: Media, Research, Vision, Broadcast, Market
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