Prize Promotions
Contests can be an effective way for a company to promote its product or service. However, they involve more than just a catchy name, entry forms and prizes.
prize
reward given to winner in a contest, sweepstakes or lottery, sometimes referred to as a sales incentive award
PRM ...
Prize Barters of merchandise given as prizes on television or radio shows in return for mentions of the brand names of the merchandise donated.
Sales Contests sales promotions aimed at members of a company's sales force; sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.
Arbitrage in general means taking advantage of prize differences of the same commodity in two different markets by buying the commodity in the one market to the lower price and almost simultaneously selling it in the other market to the higher price.
The Internet is the hot new prize in corporate America. It seems as if everyone in the company wants to control this new status symbol. Yet, the issues for an effective use of a home page go well beyond turf battles.
a competition based on skill, in which prizes are offered
contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition ...
For example, if PRODUCT A is a highly prized and recognized brand, the customer is more likely to trust the claims made within the e-mail marketing message.
contest - A promotion whereby consumers compete for prizes or money on the basis of skills or ability, and winners are determined by judging the entries or ascertaining which entry comes closest to some predetermined criteria.
(j) Competitions and prize draws, in newspapers, magazines, on the TV and radio, on The Internet, and on packs.
Incentives
´Extras´ designed to increase response rates to a marketing message, e.g. a prize draw.
Interview
An interview is any form of contact intended to obtain information from a respondent or group of respondents.
GIVEAWAY - A novelty or gift used in a promotion. Banks frequently offer giveaways, or prizes, to customers opening accounts.
GRAPHIC DESIGN - Any form of visual artistic representation.
Contests and sweepstakes: a form of sales promotion in which customers are invited to compete for a specified number of prizes. Contests must involve a degree of skill or knowledge, whereas sweepstakes are effectively open lotteries.
Sales promotions that allow the consumer the possibility of winning a prize.
SearchPerks
Microsoft new way to buy traffic. It'll give people points for using the search engine that can later be redeemed for prizes.
SEOdigger
A perfect tool for competition analysis.
It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, ...
Call to Action: [cal] Call to Action is the action that is requested by a marketer's content (either from an internet advertising or web-site copy for example). This may be to click-through to enter a contest, enter a survey to win a free prize, ...
Tin has always been a prized metal, the addition of copper instead of lead - produces bronze. It is recorded, that there was a manufacturer of pewter working in Chard between the dates 1635-41.
offer sales promotions to their reseller's sales force and customer service staff where they are used as incentives to help sell more of the marketer's product. Sometimes called push money, these promotions typically offer employees cash or prizes, ...
industry to eliminate over 150 million tonnes of carbon emissions annually - and has led the way by retraining its pilots in fuel-efficient flying. This, on top of over £3bn pledged to renewable energy initiatives over the coming 10 years. No prizes ...
Normally a prize or reward, incentives can also be discounts, bonuses, free shipping, bundled pricing, etc.
Sweepstakes An offer promising a randomly drawn prize to all respondents, regardless of whether they buy your product. Those who do not buy, but still respond to the sweepstakes may be valuable names for rental or for other offers.
 See also: Market, Marketing, Product, Sales, Service
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