Proactive Marketing Strategies |
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proactive marketing strategies marketing activities which anticipate competitive action and attempt to forestall it, offensive strategies, see reactive marketing strategies probabilistic models ...
See Proactive Marketing Strategies. Real Positioning the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning; Repositioning.
See also: Cycle, Attribute, Variable, Product offer, Mix
 
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