Probing: After an open-ended question is answered by a respondent or group of respondents, probing refers to follow-up questions and prompts to elicit greater depth of information.
probing
asking questions to better understand the prospect or customers needs, thorough probing increases the likelihood the sales person will uncover key information critical to guiding the call and ensuring the more appropriate recommendation ...
Probe/Probing
An interviewing technique used to obtain more information from the respondent. Often used on open-ended questions.
Product Category
The class of products to which a brand belongs, i.e., shampoo is a product category.
Other Companies - The most likely scenario in which a company will communicate with another company occurs when the marketer is probing to see if the company would have an interest in a joint venture, ...
Probing on the meaning of wholesomeness, consumers might indicate a desire to avoid artificial ingredients.
 See also: Control, Variable, Rough, Offer, Marketing
  
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