Problem Children
These are products with a low share of a high growth market. They consume resources and generate little in return. They absorb most money as you attempt to increase market share.
Stars ...
Problem Children see Question Marks. Problem Situation Model a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem; ...
 See also: Control, Marketing, Analysis, Strategic, Consumer
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