Problem Recognition

Problem recognition: the realisation, triggered by either internal or external factors, that the consumer or the organisation has a problem that can be solved through purchasing goods or services.

problem recognition, in organizational buying The recognition that the current product or service can be replaced by a better product or service or that a cheaper way to operate exists.

Consumer buying decision process A five stage process that includes problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation (104) ...

The Consumer Purchasing Process contrasts to the Business to Business Process that requires the following stages: Problem Recognition; General Need Description; Product Specification; Supplier Search; Proposal Solicitation; Supplier Selection; ...

See also: Data, Mission, Channel, Marketing, Advantage