Problem recognition: the realisation, triggered by either internal or external factors, that the consumer or the organisation has a problem that can be solved through purchasing goods or services.
Problem recognition - The consumer recognizing that they have a need or problem that needs to be solved or fulfilled by a particular product ...
Consumer Choice and Decision Making: Problem Recognition. One model of consumer decision making involves several steps. The first one is problem recognition-you realize that something is not as it should be.
The Consumer Purchasing Process contrasts to the Business to Business Process that requires the following stages: Problem Recognition; General Need Description; Product Specification; Supplier Search; Proposal Solicitation; Supplier Selection; ...
 See also: Cycle, Marketing, Training, Advertising, Consumer
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