Product-Push Approach - an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis.
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See Product-Push Approach. Demarketing marketing aimed at limiting growth; pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
developing new products on the basis of market demand rather than on that of company-generated ideas, see product-push approach
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Demand-Pull Approach - developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
 See also: Cycle, Forecasting, Client, Production, Buyer
  
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