product advertising
advertising in which a company promotes a particular good or service
product attributes ...
YouTube for Product Advertising: If you can use YouTube to push an overall brand, you can use it to push individual products, too. This requires a direct approach while keeping the video informative, educational, or entertaining.
However, sometimes marketers intentionally produce product advertising where the target audience cannot readily see a connection to a specific product.
In terms of product advertising, the 'pioneering' ad seeks to create awareness of a product and brand and to instill an appreciation among consumers for its possibilities.
 See also: Advertising, Product, Customer, Promotion, Market
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