product attributes
distinctive tangible and intangible features of a product that give it its value to a user
product audit ...
Product Attributes
Describe the main product features, major benefits received by those using the product, current branding strategies, etc.
Pricing ...
Tangible Product Attributes - elements of a product which have physical dimensions or are discernible by the senses. See Intangible Product Attributes.
intangible product attributes
the unobservable characteristics which a physical good possesses, such as style, quality, strength, beauty, etc
integrated demand generation platform ...
Respondents trade product attributes against each other to establish product (brand) preference and the relative importance of attributes.
Some customer segments value certain product attributes more than others.
A way to quantify consumer's values associated with different product attributes using multivariate techniques. Participants compare products to establish preferences and can then explain the importance of different attributes.
marketing mix Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.
1. Individual product decisions are focused around the development and marketing of: o Product attributes o Branding o Packaging o Labelling o Product support services.
 See also: Needs, New product, Attributes, Attribute, Marketing
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