Product Attributes

Product Attributes Describe the main product features, major benefits received by those using the product, current branding strategies, etc. Pricing ...

Product Attributes distinctive tangible and intangible features of a product that give it its value to a user.

product attributes attribution theory A theory, or group of several theories, stemming from Heider's (1958) belief in the importance of understanding individuals' "naive theories" of causality.

Tangible Product Attributes elements of a product which have physical dimensions or are discernible by the senses. See Intangible Product Attributes.

A way to quantify consumer's values associated with different product attributes using multivariate techniques. Participants compare products to establish preferences and can then explain the importance of different attributes.

marketing mix Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.

Respondents trade product attributes against each other to establish product (brand) preference and the relative importance of attributes. Based on utility theory and consumer rationality. Better for functional than fashionable brands.

 Comparative advertising compares two or more brands on the basis of one or more product attributes ...

See also: Analysis, Needs, Marketing, Product, Distribution