product category
the specific generic to which a good or service belongs, for example, while Coke is a brand name, the product category to which it belongs is soft drinks
product development ...
Product Category
The class of products to which a brand belongs, i.e., shampoo is a product category.
Product Category - This level considers the macro market view for the general category of products that meet a general need.
Category development index (CDI) A comparison of the percent of sales of a product category in a market, to the percent of population in that market.
Scanner data analysis is most useful for frequently purchased items (e.g., drinks, food items, snacks, and toilet paper) since a series of purchases in the same product category yield more information with greater precision than would a record of ...
A CDI study analysis a product category's performance(sales) in a given number relative to the share of the total population living in that market.
It tracks "share of spending" and "share of voice" (the proportion of all television advertising within a product category attributable to a brand or advertiser, as expressed in rating points) by company, brand and by product category.
The development of new products, possibly in a different, but usually related product category under an existing brand name.
Market share - The percentage of a product category's total sales, obtained by a product, brand or company.
Media concentration theory - Technique of scheduling media that involves buying large amounts of space in only one medium.
Definition: The percentage of a product category's sales, in terms of dollars or units, obtained by a brand, line, or company.
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Some affiliate programs demand exclusivity within their product category, but they are exceptions, as few affiliate programs are in a position to make extra demands.
Synonyms
n/a ...
a product or brand which competes in the same product category
direct costs
costs which can be attributed directly to the production of a particular product ...
Standardization reinforces positive consumer perceptions of your product. One of the payoffs of great quality for a single product category is that the reputation of your product will help you sell more of it.
category development index (CDI) - An index that is calculated by taking the percentage of a product category's total sales that occur in a given market areas as compared to the percentage of the total population in the market.
Direct Competition - a product or brand which competes in the same product category.
Direct Competitive Advertising - advertising intended to stimulate immediate purchase of a particular brand.
Category Killer Store An especially large specialty store featuring an enormous selection in its product category and relatively low prices. It draws consumers from wide geographic areas.
Eighty Twenty Rule: A rule of thumb that dictates that typically 80 percent of the products sold in a product category will be consumed by 20 percent of the customers.
As an "authority," the company and its brand are the first and last word when it comes to product-specific differentiation -- known to be better than or different from anyone else when it comes to a certain product category.
Attitude, Awareness & Usage (AAU) Study:
A market research tracking study recording changes in consumer attitudes, awareness and usage levels for a product category or specific brand.
the different product/service and consumer categories. For example, it is reasonable to expect higher standards to apply to the more sensitive medical/personal health category and children's products/services than the software product category.
 See also: Product, Market, Marketing, Customer, Company
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