Product Category

Product Category - This level considers the macro market view for the general category of products that meet a general need.

Category development index (CDI) A comparison of the percent of sales of a product category in a market, to the percent of population in that market.

Product Category the specific generic to which a good or service belongs; for example, while Fanta is a brand name, the product category to which it belongs is soft drinks. Product Concept see Product Orientation.

 Generic brand indicates only the product category and does not include the company name or other identifying terms  Generic strategies help firms achieve industry success; they include cost leadership, differentiation and focus ...

This manager reports to the marketing manager and is responsible for the marketing of the several brands falling under a generic product category such as coffee, dessert, and oral hygiene.

The development of new products, possibly in a different, but usually related product category under an existing brand name.

Acceptable Price Range - an expectation in the minds of consumers regarding price levels for a product category; consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, ...

Definition: The percentage of a product category's sales, in terms of dollars or units, obtained by a brand, line, or company. Related Articles ...

Some affiliate programs demand exclusivity within their product category, but they are exceptions, as few affiliate programs are in a position to make extra demands. Synonyms n/a ...

Brand switching refers to a consumer's use of more than one brand within a product category. A consumer who uses one brand predominantly, rarely switching, is said to be brand-loyal. briefing ...

category development index (CDI) - An index that is calculated by taking the percentage of a product category's total sales that occur in a given market areas as compared to the percentage of the total population in the market.

Category Killer Store An especially large specialty store featuring an enormous selection in its product category and relatively low prices. It draws consumers from wide geographic areas.

Ballot Test -- A sample mailing of special offer leaflets to randomly selected known users of a product category to learn about consumer responsiveness to the offer and its likely cost if used broadly.

Unaided recall. Respondents are asked if they remember seeing a commercial for a product in the product category of interest. Unbalanced scale. Scale using an unequal number of favourable and unfavourable scale categories.

Eighty Twenty Rule: A rule of thumb that dictates that typically 80 percent of the products sold in a product category will be consumed by 20 percent of the customers.

As an "authority," the company and its brand are the first and last word when it comes to product-specific differentiation -- known to be better than or different from anyone else when it comes to a certain product category.

Attitude, Awareness & Usage (AAU) Study: A market research tracking study recording changes in consumer attitudes, awareness and usage levels for a product category or specific brand.

See also: Product, Marketing, Market, Company, Customer