Product class disassociation - A less common type of positioning. It is particularly effective when used to introduce a new product that differs from traditional products.
Product class
Product class is a broad category of product such as cars, washing machines, newspapers.
Product form ...
casual product classes
broad classifications of products used to describe markets in everyday terms, e.g. the pet food market, the photocopier market, the breakfast foods market, etc, see standard product classes
catalog sales ...
[edit] Product Classifications
1) Durability and Tangibility a) Non-durable goods b) Durable goods c) Services 2) Consumer goods Classification: Classified according to shopping habits a) Convenience goods b) Shopping goods c) Specialty goods d) ...
Standard Product Classes - categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification.
Dogs - a product classification used in the Boston Consulting Portfolio Analysis Matrix; dogs are products with a relatively low market share in a slow-growth market.
Selective Demand demand for a specific brand within a particular product class. Selective Distortion the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something.
A hurdle that a new competitor would have to overcome in order to enter the market for a particular product class. For example, a patent that locks up an entire product class is an extremely high barrier to entry.
 See also: Market, Product, Customer, Marketing, Company
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