Product Concept Testing:
A pretest of a particular product with a consumer group before the product is placed in the market.
Total Product Concepts
2.
The company will have to start thinking about replacement models soon after launch, possibly growth stage.
Concept testing: the presentation of a new product concept, in terms of its function, benefits, design, branding, etc., to a sample of potential customers to assess their reactions, attitudes and purchasing intentions towards it.
The main reason lies in the inability of the target market to provide sufficient feedback on advanced product concepts since they often find it difficult to understand radically different ideas.
Concept testing is the way of testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. It can be presented symbolically or physically.
Concept Testing: It is about a new product idea being tested for its acceptability in the market before a prototype is made. Used as a first stage in screening a new product concept.
Concept Development and Evaluation: Proposed new product concepts can be developed and evaluated by examining how they stack up against existing products.
Product Concept see Product Orientation. Product Depth (of Line) see Product Line Length. Product Development a growth strategy in which the firm develops new products for existing markets.
 See also: Concept, Product, Brand, Market, New product
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