Product group
A product group (or product line) is a group of brands that are closely related in terms of their functions and the benefits they provide
Product life cycle ...
Functional Product Groupings Categorize and display a store's merchandise by common end uses.
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Marketing Cost Analysis a tool used in marketing planning in which the costs associated with selling, billing, warehousing, promoting and distributing of certain products or product groups, or to certain customers or customer groups, ...
Product Form - This level looks at product groupings that fall within a product category. The product form contains many different groupings that, taken together, make up the product category.
a tool used in marketing planning in which the costs associated with selling, billing, warehousing, promoting and distributing of certain products or product groups, or to certain customers or customer groups, ...
Product Organization - the deployment of a firm's sales force or the organization of its marketing activities so that a separate division is responsible for each of its major products or product groups.
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 See also: Product, Customer, Market, Sales, Consumer
  
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