Product idea

New product ideas have to come from somewhere. But where do organisations get their ideas for NPD? Some sources include:
- Within the company i.e. employees
- Competitors.
- Customers
- Distributors, Supplies and others.

marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc.

For instance, customers may be shown a concept board displaying drawings of a product idea or even an advertisement featuring the product.

New Product Concept Testing: The testing of new product ideas at the "concept" stage (before actual products are created).

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Idea Screening- Is the product idea compatible with company objectives, strategies? Strength and weaknesses, Fit with objectives, Market trends, Rough ROI (Return on Investment) estimate Ideas are evaluated against criteria; most are eliminated.

Concept Testing: It is about a new product idea being tested for its acceptability in the market before a prototype is made. Used as a first stage in screening a new product concept.

New product development (NPD): the process of seeking and screening new product ideas, analysing their commercial feasibility, developing and test marketing the product and its associated marketing mix, launching the product fully, ...

an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis, see demand-pull approach
production goods ...

Drop Error - a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error; New Product Development.

Product-Push Approach - an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis.
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See also: Market, Marketing, Development, Product, Product Development