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Product Image: Similar in meaning to Brand Image. The mental impression, mental pictures, perceptions, and emotions associated with a product (or brand).
This can take the form of product images that correspond to the exact product that they have already purchased, like a picture of the Olympus D-550 camera.
general awareness/inquiries, encourage product handling, shift awareness (e.g., change attitude), response to competitor promotion, increase purchase rate, support other market decisions (e.g., support sales force), general corporate/product image ...
Oftentimes for marketers, the issue is not a lack of awareness of the power of design, but rather an unwillingness to depart from established category design conventions, such as literal product imagery.
 See also: Target, Offer, Product, Awareness, Market
  
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