product item
a product variant with its own distinctive attributes (price, packaging, etc), also called a stock-keeping unit and a stock-taking Unit
product knowledge ...
Product items: the individual products or brands that make up a product line.
Product Item Level - At this level responsibilities are associated with marketing a single product or brand. By 'single' we are limiting the marketer's responsibility to one item.
It is not available for most non-grocery product items. Scanner data analysis is most useful for frequently purchased items (e.g., drinks, food items, snacks, and toilet paper) since a series of purchases in the same product category yield more ...
If an organization is marketing more than one product it has a product mix. o Product item--a single product o Product line--all items of the same type o Product mix--total group of products that an organization markets ...
Bundled Offer - a consumer sales promotion in which two related product items are bundled together and sold at a special price.
part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished, see non-monetary price and time prices
monopolistic competition ...
 See also: Marketing, Product, Offer, Competitor, Market
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