product knowledge
detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase
product liability ...
Sales Training formal or informal coaching in sales methods, product knowledge, and account handling given to a sales representative by another more experienced salesperson, a sales manager or a specialist sales trainer.
integrated processes - The way information such as product knowledge, meanings, and beliefs is combined to evaluate two or more alternatives.
Training Costs - Most forms of personal selling require the sales staff be extensively trained on product knowledge, industry information and selling skills.
 See also: Sales, Industry, Objective, Marketing, Control
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