A company's product or group of products with similar characteristics. Product lines may contain a subdivision of further product lines.
Product manager ...
Where there is a range of products or services the pricing reflects the benefits of parts of the range. For example car washes; a basic wash could be $2, a wash and wax $4 and the whole package for $6.
Product lines: a group of products, closely related by production or marketing considerations, that exists within the overall product mix.
: [pro] is a collection of products, offered by a firm, that satisfy similar needs for different target audiences. Thus all products within a are related, but may vary in terms of size, color, quality etc.
Product Line Vs. Product Mix
In a company's marketing efforts, both the product lines and the mix that it uses are important in the long term.
Pricing: Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices.
Product line Pricing - Companies normally develop product lines rather than sin-gle products and introduce price steps. In many lines of trade, sellers use well-established price points for the products in their line.
a brand name applied to several products within a .
Product line stretching Downward stretch: Company initially located at the top end of the market and then 'stretches' downwards to pre-empt a competitor or respond to an attack. Launch of C-Class by Mercedes-Benz.
Expansion Segmentation Strategy - one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the ...
A firm's product line or lines refers to the assortment of similar things that the firm holds. Brother, for example, has both a line of laser printers and one of typewriters.
Depth of - see Length.
Depth Selling - see Problem-Solving Approach.
Deregulation - the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
The set of all product lines and items that a particular business offers for sale to buyers
Product quality ...
Individual goods, s, or services
Includes features, accessories, installation, instructions, service, warranty, packaging, and brand names.
Developing a strong product line and implementing a marketing plan based on Internet Marketing is essential; but just marketing is not enough.
This plan is aimed at individual products and s, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU).
A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.
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String An unplanned shopping area comprising a group of retail stores, often with similar or compatible s, located along a street or highway.
Name used to distinguish one product from its competitors. It can apply to a
single product, an entire product line, or even a company.
marketing plan - A written document that describes the overall marketing strategy and programs developed for an organization, a particular , or a brand.
Vital Processing Services:
Formerly known as Total Systems. A joint venture of VISA USA and Total Systems Services, Inc. that combines the TSYS merchant accounting system with the Visanet terminal product line.
A product mix is also one of the 4 Ps or the marketing strategy. It includes the product idea (features, accessories, installation, warranty, and s), packaging, and labeling.
Originally, the TURF technique was developed to optimize media planning and scheduling, but TURF has also proved to be useful in selecting an optimal product line.
The result: a new range of speakers that look more like furniture, offering the same sound quality and the added benefit that women don't hide them behind plants in the living room. And for Cambridge SoundWorks? The best-selling in the ...
These are often very cost effective and More. Buyout Buyout is defined as the purchase of a company or a controlling interest of a corporation's shares or product line or some business. A leveraged buyout is accomplished with borrowed More.
It can apply to a single product, an entire , or even a company. Bridge Transition from one scene to another, in a commercial or program. Broadsheet Standard size newspaper.
See also: Market, Product, Marketing, Company, Service