Product Line

Product Line Pricing: Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices.

Product Line Extension - adding depth to an existing product line by introducing new products in the same product category; product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor.

product line optimization search spy A perpetually refreshing page that provides a real-time view of actual Web searches.

Product lines: a group of products, closely related by production or marketing considerations, that exists within the overall product mix.

Product Line: [pro] Product line is a collection of products, offered by a firm, that satisfy similar needs for different target audiences. Thus all products within a product line are related, but may vary in terms of size, color, quality etc.

see Width of Product Line. the point at which total revenue is equal to total cost. a method of determining the number of units of a product that must be sold at a given price in order to recover the total cost of production.

Price lining or product line pricing is a method that primarily uses price to create the separation between the different models.

It can apply to a single product, an entire product line, or even a company. Bridge Transition from one scene to another, in a commercial or program. Broadsheet Standard size newspaper.

 Scrambled merchandising the addition of unrelated products and product lines, particularly fast moving items that can be sold in volume, to an existing product mix ...

Become the ambassador of your product line the moment it arrives on the floor. Hang around the display or rack to get an early fix on how shoppers respond to your product.

By anticipating existing customer needs more effectively, the opportunity to cross-sell additional product lines through a more personal and permission-based approach becomes apparent.

Marketing plan - A strategic plan that details the actions necessary to achieve specified marketing objectives. It can be for a product, service, brand, or a product line.

String An unplanned shopping area comprising a group of retail stores, often with similar or compatible product lines, located along a street or highway.

Marketing Plan - A written document that describes the overall marketing strategy and programs developed for an organization, a particular product line, or a brand. (Source: Marketing Monthly) ...

Brand name Name used to distinguish one product from its competitors. It can apply to a single product, an entire product line, or even a company.

Advertising which is meant to promote a whole company rather than a particular product or product line. See also:Corporate Foundation, Flow-Through Funds Topic areas: Communications and Marketing Corporate Citizenship ...

Vital Processing Services: Formerly known as Total Systems. A joint venture of VISA USA and Total Systems Services, Inc. that combines the TSYS merchant accounting system with the Visanet terminal product line. ^ Top W ...

The result: a new range of speakers that look more like furniture, offering the same sound quality and the added benefit that women don't hide them behind plants in the living room. And for Cambridge SoundWorks? The best-selling product line in the ...

See also: Product, Market, Marketing, Offer, Service