Product Line Stretching

product line stretching
introducing new products into a product line, see product line, downward stretching, two-way stretching and upward stretching
product management system ...

Product line stretching Downward stretch: Company initially located at the top end of the market and then 'stretches' downwards to pre-empt a competitor or respond to an attack. Launch of C-Class by Mercedes-Benz.

Product Line Stretching - introducing new products into a product line.

Product Management System - a system which ensures that total marketing control of a product line or brand rests with the person who has profit responsibility for it.

See Product Line; Product Line Depth; Product Line Stretching. Product Line Featuring a strategy in which certain items in a product line are given special promotional attention, ...

Downward Stretching - introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching; Upward Stretching; Two-Way Stretching.
DPI - abbrev. Disposable Personal Income.

See also: Objectives, Sales, New product, Marketing channel, Price