product manager
an individual given responsibility for the planning and coordinating of a firm's marketing activities related to a single product, product line or market
product mix ...
Product manager: the individual within an organisation responsible for the day-to-day management and welfare of a product or family of products at all stages of their product lifecycle, including their initial development.
Kam Shenai, product manager for the Conference Copier, points out that for mailings inviting people to a public seminar or demonstration, the mailing list must be carefully segmented by zip code.
In some organizations the person in charge has the title Product Manager, though in smaller companies this person may simply be the Marketing Manager.
Marketing Career Profile : Brand Manager
Marketing Career Profile : Product Manager
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synecdoche - definition and examples of synechdoche ...
Strategic Marketing Planning by Product Managers
Stasch and Lanktree
1980 ...
brand manager - The individual in an organization responsible for planning, implementing, and controlling the marketing program for a particular brand. Brand managers are sometimes referred to as product managers.
 See also: Market, Product, Marketing, Manager, Company
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